An insurance policy buried a $10,000 prize deep in the contract, stating, "If you've read this far, then you are one of the very few Tin Leg customers to review all of their policy documentation," the contract then provided instructions for the winner to redeem the prize.
$10,000 is a cheap price for all of the benefits the company will receive from this move:
Given the costs of marketing, customer retention, and litigation, $10,000 seems a small price to pay for all that Tin Leg was able to accomplish.
If you're looking to run your own contest or sweepstakes, make sure to follow good practices! Social Media Contests and Sweepstakes.
Original story here.